From Artificial Intelligence to Profitability: 5 New Rules for Streamers in 2023 | Charts

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Wall Street and industry experts provide a new normal for streaming success — and it doesn’t really look like the strategy that made Netflix

The major streamers had a rough ride in 2022, with their stocks falling anywhere from 29% (Comcast Corporation) to 62% (Warner Bros. Discovery) in the past year. But 2023 will offer a fresh opportunity to turn those stock declines around — if they can adapt to the new rules for streaming success.

Last year’s battering on Wall Street was spurred by “too much competition all at once, accompanied by a recession and fears of persistent inflation,” Wedbush Securities analyst Michael Pachter told TheWrap.

Parks Associates, which tracked over 350 standalone over-the-top (OTT) streaming services in United States alone in 2022, found that 87% of U.S.