The past year has no doubt been a transformative one for streaming and the media industry as a whole. As we enter 2023, here are five predictions on how the entire streaming space will evolve this year.
Growth of FAST skyrockets
Streamers embraced ad-supported models this year and specifically free ad-supported TV (FAST) channels exploded as consumers looked for a more affordable streaming alternative. According to a recent Whip Media survey, consumers report their current streaming spending is at about $48 a month in the U.S. and the majority don’t plan to increase it. If anything, the signs point towards viewers reducing their streaming budget in 2023.