5 Things to Expect From Streaming in 2023 | PRO Insight

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The Year Ahead: From a rise in free ad-supported services to more data collecting and local-language programming, here’s how streaming will evolve in the new year

streaming predictions 2023
Here's what to expect from streaming in 2023. (Getty/Christopher Smith/Getty

The past year has no doubt been a transformative one for streaming and the media industry as a whole. As we enter 2023, here are five predictions on how the entire streaming space will evolve this year.

Growth of FAST skyrockets

Streamers embraced ad-supported models this year and specifically free ad-supported TV (FAST) channels exploded as consumers looked for a more affordable streaming alternative. According to a recent Whip Media survey, consumers report their current streaming spending is at about $48 a month in the U.S. and the majority don’t plan to increase it. If anything, the signs point towards viewers reducing their streaming budget in 2023.