5 Things to Expect From Streaming in 2023 | PRO Insight

The Year Ahead: From a rise in free ad-supported services to more data collecting and local-language programming, here’s how streaming will evolve in the new year

The past year has no doubt been a transformative one for streaming and the media industry as a whole. As we enter 2023, here are five predictions on how the entire streaming space will evolve this year.

Growth of FAST skyrockets

Streamers embraced ad-supported models this year and specifically free ad-supported TV (FAST) channels exploded as consumers looked for a more affordable streaming alternative. According to a recent Whip Media survey, consumers report their current streaming spending is at about $48 a month in the U.S. and the majority don’t plan to increase it. If anything, the signs point towards viewers reducing their streaming budget in 2023.

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Whip Media

Whip Media is a market-leading data provider and enterprise software platform. The company provides global consumer anticipation, viewership and engagement data and insights across all platforms for movies and television. This enables the world’s largest media and entertainment organizations to make more informed marketing, licensing, programming, and development decisions. For more information, visit www.whipmedia.com.