2022 Was a Year of Hard-Earned Lessons for Streamers – Here Are the 5 Biggest Ones | Charts

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Year in Review: From an increased focus on revenue to narrowing content libraries, here are the key takeaways in streaming after a turbulent year


After a tough year for streamers in 2022, the industry as a whole is faced with two major questions as they look to improve their strategies in the new year.

First, just how much has the streaming industry’s bubble burst? And second, can major media companies looking to stem their streaming divisions’ losses find a path forward after the boom in subscriber growth from COVID lockdowns has fizzled out?

“The enthusiasm for streaming among consumers is still there, but I think the assumption that all these platforms are going to continue to grow and add subscribers every quarter is gone,” Hub Entertainment Research founder Jon Giegengack told TheWrap.