Year in Review: This year as theaters opened up again, releasing films on streaming came into its own as opposed to just being a COVID workaround
It’s already established that streaming changed the film industry. Streaming releases were an important way of keeping the film industry alive during the peak of the COVID-19 pandemic when movie theaters had to stay closed for an unspecified period and releases were postponed. Even though some of the people involved with filmmaking expressed their grievances at streaming releases, this strategy hasn’t gone away with the reopening of movie theaters.
Disney’s “Turning Red” is the most in-demand streaming-released movie so far in 2022, with more than 52 times the demand for the average movie, according to Parrot Analytics‘ data, which takes into account consumer research, streaming, downloads and social media, among other engagement.