The Superhero Movie Isn’t Dying – but Something Needs to Change | Charts

Lukewarm reception to recent Marvel and DC films shows why studios are looking to reboot their franchises

It’s been a decade and a half since the first “Iron Man” movie kicked off the Marvel Cinematic Universe, and four years since “Avengers: Endgame” smashed box office records. But the pandemic disrupted moviegoers’ habits, and new heroes (“Eternals”) and villains (“Ant-Man and the Wasp: Quantumania”) don’t seem to have excited fans. The DC Extended Universe hasn’t fared much better with “Black Adam” and “Shazam 2: Fury of Gods.” Are we living in the age of superhero fatigue?

The numbers tell a more nuanced story. Yes, we are watching a box office decline, but superhero movies remain highly in demand, according to Parrot Analytics‘ data, which takes into account consumer research, streaming, downloads and social media, among other engagement.

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Parrot Analytics

Parrot Analytics is the industry leader in global audience demand measurement. The company measures global supply and demand for entertainment, capturing over 2 billion audiences expressing demand for content and talent in over 100 languages, across all platforms, in 200+ countries. Parrot Analytics' partners use this knowledge to help better understand global supply and demand across all platforms to value content and talent, drive better production, distribution, acquisition and marketing decisions, as well as increase D2C growth and retention. For more information, see