Fox News Staffers Used Bogus Accounts to Counter Internet Criticism, Book Claims

Fox News Staffers Used Bogus Accounts to Counter Internet Criticism, Book Claims

NPR media reporter claims that Fox News reporters would covertly post “pro-Fox rants” in blog comments sections

It's been said that there's no such thing as bad publicity. Except, maybe, when your PR team uses iffy techniques to combat bad publicity.

In his new book “Murdoch's World,” NPR media reporter David Folkenflik claims that Fox News Channel public relations staffers have used bogus commenter accounts to counter negative blog posts and comments about the network on the internet, Media Matters reports.

Also read: Fox News Viewers Also Watch MSNBC, Study Says

In the book, Folkenflik claims that Fox PR people would post “pro-Fox rants” in the comments sections of blog posts that were critical of the network, taking steps to make sure that the comments couldn't be traced back to the network.

The practice was employed during the mid to late portion of the 2000s, the book claims.

Also read: Megyn Kelly's Fox News Show Soars in Day 2 Ratings

According to the book, Fox News PR people would use aliases to post pro-Fox comments; Folkenflik writes that one former staffer claimed to have used 20 different aliases.

“On the blogs, the fight was particularly fierce. Fox PR staffers were expected to counter not just negative and even neutral blog postings but the anti-Fox comments beneath them,” Folkenflik writes in the book.

See video: Stephen Colbert Mocks Shepard Smith, ‘Fox News Deck': ‘It's Like He's Playing Wii Tragedy’

One method of covering the Fox News employees’ tracks was to use a cell-phone thumb drive so that a wireless broadband connection could be set up, the book claims. On the other end of the technological spectrum, one employed an AOL dial-up connection, believing that it would be more difficult to trace.

A spokeswoman for Fox News has not yet responded to TheWrap's request for comment.

  • sircadlab

    So the proof of this is…..and someone is seriously quoting media matters? FYI Im not using a “thumb drive”

    • SkipB

      Another pro-FOX News counter post

      • sircadlab

        course, I just couldn't possibly have a legit point could I? Again who the hell quotes media matters for anything that doesnt live in a libtard cave?

  • B LG

    That's because this is all BS! Where's the proof left wing (and I'm not a pro Fox news counter post)?
    “You stay classy planet earth!”