7 Takeaways From Fox Premieres’ 30-Day Viewing Numbers

“Gotham,” “Red Band,” and “Family Guy” see big multiplatform boosts; “Mindy” is just kind of hanging in there

The designation of who the hero of the Fox network is can now undoubtedly go to new Batman-prequel “Gotham.” Numbers for the series’ fall premiere demonstrated impressive lifts in 30-day viewers across multiple platforms. And “Gotham” isn’t the only Fox show experiencing major gains one month since premiere week.

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Also grabbing some hefty viewing audiences outside the normal Nielsen windows were “Red Band Society,” “Sleepy Hollow” and “Family Guy.”
Fox as a whole saw 15 percent more non-linear viewing via Fox Now, Hulu and VOD during premiere week than they had last season. The network is calling those numbers, “significant” and in some cases, it has a point.

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Here are TheWrap‘s six highlights — and one lowlight — from Fox’s 30-Day multi-platform premiere week roll-ups.


1. “Gotham” debut soared to 22.2 million total viewers
Perhaps the gaudiest number included in the data comes from Fox’s hottest new series, “Gotham,” which increased its viewership total by 168 percent after its Live + Same Day audience. “Gotham” drew an average of five million viewers outside of the kind measured by Nielsen, marking the largest non-linear audience of any Fox telecast in the last three years.

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2. “Red Band Society” just shy of 10 million
Fox’s teen hospital dramedy has been visited by 9.9 million viewers in its first month, across all platforms. That’s a 142 percent increase from its same-day numbers. Encore broadcasts earned the new series 2.3 new viewers during its premiere week.

Also read: Metro Los Angeles Removes ‘Red Band Society’ Bus Ads for ‘Offensive Language’

"The Simpsons" crossover with "Family Guy"
3. “The Family Guy” and “Simpsons” bad for Springfield, good for Fox
The Griffins and The Simpsons coming together gave “Family Guy” its most-watched episode in three years: 14.8 million watched the season premiere crossover event, outperforming last season’s premiere in non-linear viewership (2.9 million vs. 2.3 million), and drawing its largest digital audience since December 2013. “The Simpsons Guy” scored as many views on Fox.com and Hulu as there were in the first three days of DVR/VOD viewing (2.5 mil).

Brooklyn Nine-Nine

4. “Brooklyn Nine-Nine” fans followed the comedy to its new night — or at least online
Andy Samberg‘s Fox cop comedy shifted to Sundays in its second season but still managed to pull an audience of 8.8 million according the Fox’s 30-day viewing numbers. The premiere also drew just as many views — 1.3 mil — from Fox.com and Hulu as it did in the Nielsen-measured first three days of DVR/VOD viewing.

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5. “Sleepy Hollow” returned a little better than it first seemed
The Season 2 premiere of “Sleepy Hollow” has earned 12.5 million viewers over 30 days across platforms. That’s a 124 percent lift from its Live + Same Day delivery numbers.

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6./7. “New Girl” sees decent growth, “Mindy” is meh
Season 4’s premiere of “New Girl” pulled in 6.6 million across all platforms, which is not that impressive, but a 111 percent increase when compared to Same Day totals. That’s good enough for its largest 30-Day Multi-Platform audience since March.
“The Mindy Project’s” Season 3 premiere was up just 32 percent in comparison to its Season 2 opener. While more people are watching online percentage-wise, “Mindy” isn’t seeing the stronger delayed viewing lifts of some of Fox’s other shows.