Demographics Show Why ‘Barbenheimer’ Was Meant to Be | Charts

Available to WrapPRO members

The candy-colored Warner Bros. movie drew a younger, female audience, while Universal’s historical biopic drew older and primarily male viewers

Many people plan to see both "Barbie" and "Oppenheimer" the day the movies premiere.
"Barbie" and "Oppenheimer" (Warner Bros./Universal Pictures)

WrapPRO is free this week. See the inside scoops, expert analysis and exclusive data subscribers get daily. Click here for more information.

Was this movie moment meant to be? As late as April, there were reports that Universal would blink and delay “Oppenheimer” rather than have it go head to head against Warner Bros. summer event “Barbie” on Friday. But the studios held firm, the internet embraced “Barbenheimer” memes and fans showed up for both movies — many on double tickets.

What might have been a box office faceoff turned into a cinematic lovefest for two very different movies. A more nuanced look at the strengths of each movie, drawing on Parrot