Bond CEO Explains What Goes Into Creating the ‘Fertile Ground’ for a Viral Marketing Campaign

Office With a View: ”It’s really preparation meets exploration,“ Seth Althoff tells TheWrap

Seth Althoff, CEO of the entertainment marketing agency Bond, is no stranger to clients saying, “So we want this to go viral.”

“We just smile and say, ‘Hey, we do too,'” Althoff told TheWrap for this week’s Office With a View.

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Brian Welk

Film Reporter • brian.welk@thewrap.com • Twitter: @brianwelk