Streaming Could Help Broadway Bounce Back – but There Are Obstacles in the Great White Way

High production costs, complex rights and hidebound business models are slowing the embrace of digital captures and livestreamed performances

At a time when movie studios are seeing Broadway musicals as a way to drive streaming views, some theatrical pioneers are advancing an opposite theory: that putting performances online can ultimately help drive in-person ticket sales.

While the general consensus among industry experts is that digital access provides an opportunity for Broadway to reach new audiences and tap new revenue streams, they told TheWrap that there are many financial and logistical challenges that stand in the way of a broader rollout.

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Lucas Manfredi

Lucas Manfredi is a TV Business reporter with TheWrap. He has a Bachelor of Science in Television-Radio from Ithaca College. He can be reached at