Business
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Risa Heller Communications Taps Former Netflix Exec Erika Masonhall to Lead New Los Angeles Office
The firm’s West Coast expansion aims to better position itself to advise entertainment executives, studios and showrunners
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Warner Bros. Discovery CFO Isn’t Sure Bundling Is ‘Endgame’ for Streaming, But ‘It’s Going to Play a Very Important Role’
Gunnar Wiedenfels’ comments come as Max is set to launch a bundle with Disney+ and Hulu this summer
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With Live Sports and Ad-Tier Flip-Flops, Netflix Shows Never Say ‘Never’ | Commentary
The streaming giant has shown it is not afraid to do a 180, and that unapologetic flexibility has served it well
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Kelly Garrett, Kate Redinger to Oversee Scripted Series in Hallmark Media Programming Division Restructuring
Jessica Callahan, Jennifer Kramer and Camden Simmons will lead holiday content and the DaySpring and Mahogany franchises
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Ad-Supported Streaming Took a Huge Victory Lap at TV Upfronts 2024
Sports also took center stage as Hollywood returned after last year’s strikes, wooing advertisers with A-list talent and musical performances
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WrapPRO
Available to WrapPRO members
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Sony-Apollo Backs Away From $26 Billion Paramount Bid but Paves Way to Continued Deal Talks, NDAs
Sony Pictures Entertainment and Apollo Global Management gain access to the studio’s nonpublic financial information, The New York Times reports
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Paramount Global Chief Communications, Corporate Marketing Officer Julia Phelps to Exit
The executive will depart at the end of May after two decades at the media conglomerate
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Tubi CMO Says ‘Viewer First’ Content Strategy Fuels Streamer’s Massive Growth
The free ad-supported platform has seen its share of total U.S. viewing time grow over 60% since its debut
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WrapPRO
Available to WrapPRO members
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RedBird IMI Completes $1.45 Billion All3Media Acquisition
The studio, which is the U.K.’s largest independent production company, is known for shows like “The Traitors” and “Squid Game: The Challenge”
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Disney, Fox, Warner Bros. Discovery Unveil Title, Logo for Sports Streaming Joint Venture: Venu Sports
The offering, which combines the media giants’ portfolio of sports networks, is on track to launch this fall
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YouTube Execs Clarify Those Emmy Aspirations and Tease What’s Ahead for the NFL
“It’s about acknowledging the legitimacy of the creative product they produce,” chief business officer Mary Ellen Coe tells TheWrap of pushing for awards consideration
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TV
Available to WrapPRO members
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Netflix Ad Tier Reaches 40 Million Monthly Active Users Globally
The streamer also shared plans to bring its ad tech in-house with the launch of a new platform
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Paramount Stock Takes 5% Hit After Reports of Sony ‘Rethinking’ Bid
The Japanese conglomerate has yet to sign an NDA for its joint bid of $26 billion with Apollo Global Management, CNBC reports
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Disney Tops Nielsen’s New Cross-Platform Ratings Tool With 11.5% of Total TV Viewership
The audience measurement, data and analytics giant launched the first-of-its-kind Media Distributor Gauge on Tuesday
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ViX CEO Warns That Advertisers, Brands Are ‘Missing Out’ on Underrepresented Hispanic Community | Exclusive
The Spanish-language streamer is launching a $4.99 per month ad-supported premium tier to help close the gap in market share
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Available to WrapPRO members