Creatorverse
Kayla Cobb
“Creatorverse” is a recurring column that breaks down the trends, tech shifts and emerging talent shaping the creator economy. Each installment delivers sharp reporting and industry insight into the platforms, innovations and people redefining how influence — and entertainment — works today.
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Creatorverse: Hollywood Should Pay More Attention to VTubers
Available to WrapPRO members
Creatorverse
Available to WrapPRO members
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Creatorverse: Netflix’s Push Into Podcast — Watch Out, YouTube
The streamer’s Spotify deal continues its investment in creators
Available to WrapPRO members
Creatorverse
Available to WrapPRO members
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Creatorverse: We Need a New Vocabulary for Creators, Fast
A lack of education around the space is leading to advertiser confusion
Available to WrapPRO members
Creatorverse
Available to WrapPRO members
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Creatorverse: U.S. Ad Spend Is Down, But Not for Creators
Tariff concerns are expected to impact the second half of the year, according to IAB
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Creatorverse
Available to WrapPRO members
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Creatorverse: Why a Disney Showrunner Took Her Latest Project to YouTube
“The Owl House” creator Dana Terrace’s latest show scored 10 million views in five days
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Creatorverse
Available to WrapPRO members
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Creatorverse: YouTube Is Making an Aggressive Bid to Be Creator Home Base
The company’s Made on YouTube event launched more than 30 tools
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Creatorverse
Available to WrapPRO members
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Creatorverse: Creator Talent Agencies, Once Mocked, Are Now the Future
DBA’s CEO Raina Penchansky breaks down the industry’s revolution and what’s ahead
Available to WrapPRO members
Creatorverse
Available to WrapPRO members
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Creators Get Bigger Star Treatment Across Entertainment — and Brands Are Noticing
TheWrap Roundtable: Michelle Khare and execs from Adobe, Meta and Smosh explain the evolution of this industry and its AI-powered future
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Creatorverse: Creators as Entrepreneurs Are Driving the Industry’s Rise
Talents like Michelle Khare are approaching their content like a TV network
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WrapPRO
Available to WrapPRO members
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Creatorverse: For Brands, Large Followings Are Out and Engagement Is In
Macro and microinfluencers have been capturing advertiser interest
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Creatorverse
Available to WrapPRO members
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Creatorverse: The White House Joining TikTok Means It’s Safe, Right?
Though it seems like a U.S. sale is happening, TikTokers are getting sick of this saga
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Creatorverse
Available to WrapPRO members
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Memo to Jay Leno: Your Late-Night Comedy Formula Expired a Decade Ago
The former “Tonight Show” host won praise from conservatives for saying late-night comics should appeal to everyone. Tell that to Fox News
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The Media Front
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Creatorverse: YouTube Hopes AI Will Solve Its NSF-Kids Problem
The increase of AI age verification tools comes with good intentions, mixed results
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Creatorverse
Available to WrapPRO members
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Creatorverse: The Billion-Dollar Appeal of Creator-First Subscriptions
How Substack, Kajabi, Patreon and more are solving the industry’s sustainability problem
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Creatorverse
Available to WrapPRO members
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Creatorverse: Podcasting Now Valued at $28 Billion — Saturation or More Opportunity?
Vox Media and creator Tefi Pessoa break down their new bet in the space
Available to WrapPRO members
Creatorverse
Available to WrapPRO members