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Creatorverse

Kayla Cobb

“Creatorverse” is a recurring column that breaks down the trends, tech shifts and emerging talent shaping the creator economy. Each installment delivers sharp reporting and industry insight into the platforms, innovations and people redefining how influence — and entertainment — works today.

  • Introducing Creatorverse, TheWrap’s Weekly Newsletter on the Creator Economy

    By

    Kayla Cobb
    July 10, 2025 @ 12:15 PM

    Pro Available to WrapPRO members

    Creatorverse
    12:15 PM
    Introducing Creatorverse, TheWrap’s Weekly Newsletter on the Creator Economy

    Pro Available to WrapPRO members

  • Creators Beware: Inside the Podcasting Scam Trying to Take Over Social Accounts

    A fake offer of a Bill Simmons interview narrowly missed taking over Magic Singh’s Facebook, Instagram and WhatsApp

    By

    Kayla Cobb
    July 10, 2025 @ 6:26 AM

    Pro Available to WrapPRO members

    Creatorverse
    6:26 AM
    Creators Beware: Inside the Podcasting Scam Trying to Take Over Social Accounts

    Pro Available to WrapPRO members

  • Why a Half-a-Trillion-Dollar Creator Economy Is Just the Beginning

    As creators become more entrepreneurial, advertisers look to up their spending next year on digital on the heels of Cannes Lions

    By

    Kayla Cobb and Tess Patton
    June 26, 2025 @ 6:00 AM

    Pro Available to WrapPRO members

    Creatorverse
    6:00 AM
    Why a Half-a-Trillion-Dollar Creator Economy Is Just the Beginning

    Pro Available to WrapPRO members

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