Creatorverse
Kayla Cobb
“Creatorverse” is a recurring column that breaks down the trends, tech shifts and emerging talent shaping the creator economy. Each installment delivers sharp reporting and industry insight into the platforms, innovations and people redefining how influence — and entertainment — works today.
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Creatorverse: The Biggest Creators of 2025
Available to WrapPRO members
Columns
Available to WrapPRO members
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Creatorverse: As Netflix Bids on WBD, How Big of a Threat Is YouTube?
Netflix’s merger argument indirectly centers around the growing creator economy
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Business
Available to WrapPRO members
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Creatorverse: How Brands Will Drive the Future of Shortform Shows
Here’s how Gymnasium and Amazon’s “Girl Room” became a hit in just three weeks
Available to WrapPRO members
Columns
Available to WrapPRO members
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Creatorverse: Creator Camp Is Challenging the Theatrical System With ‘Two Sleepy People’
How a group of creators banded together for a national tour without touching Hollywood
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Columns
Available to WrapPRO members
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Creatorverse: Gaming Is Bridging the Gap Between Creators and Hollywood
Roblox, Fortnite and Minecraft are making moves to combine these disparate ecosystems
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Columns
Available to WrapPRO members
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Creatorverse: As Creators Leave Hollywood, States Could Soon Flash Tax Breaks to Woo Them
Hollywood’s entertainment hubs are proving to be slow to adapt to digital content
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Business
Available to WrapPRO members
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Creatorverse: Laid Off? Consider the Creator Economy
As Paramount and Amazon undergo a fresh round of cuts, creators are offering new opportunities
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Business
Available to WrapPRO members
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Creatorverse: Hollywood Should Pay More Attention to VTubers
As AI concerns run rampant, it’s worth looking at an industry where this is old hat
Available to WrapPRO members
Columns
Available to WrapPRO members
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Creatorverse: Netflix’s Push Into Podcast — Watch Out, YouTube
The streamer’s Spotify deal continues its investment in creators
Available to WrapPRO members
Columns
Available to WrapPRO members
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Creatorverse: We Need a New Vocabulary for Creators, Fast
A lack of education around the space is leading to advertiser confusion
Available to WrapPRO members
Columns
Available to WrapPRO members
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Creatorverse: U.S. Ad Spend Is Down, But Not for Creators
Tariff concerns are expected to impact the second half of the year, according to IAB
Available to WrapPRO members
Columns
Available to WrapPRO members
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Creatorverse: Why a Disney Showrunner Took Her Latest Project to YouTube
“The Owl House” creator Dana Terrace’s latest show scored 10 million views in five days
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Columns
Available to WrapPRO members
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Creatorverse: YouTube Is Making an Aggressive Bid to Be Creator Home Base
The company’s Made on YouTube event launched more than 30 tools
Available to WrapPRO members
Columns
Available to WrapPRO members
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Creatorverse: Creator Talent Agencies, Once Mocked, Are Now the Future
DBA’s CEO Raina Penchansky breaks down the industry’s revolution and what’s ahead
Available to WrapPRO members
Columns
Available to WrapPRO members
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Creators Get Bigger Star Treatment Across Entertainment — and Brands Are Noticing
TheWrap Roundtable: Michelle Khare and execs from Adobe, Meta and Smosh explain the evolution of this industry and its AI-powered future
