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HBO Max Enters Hall of Fame of Corporate Brand Reversals Alongside Netflix, Coca-Cola
Wednesday’s name change adds Warner Bros. Discovery to an infamous list of prominent companies that have made well-publicized pivots
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‘Mission: Impossible – The Final Reckoning’ Climbs to No. 1 Title That Audiences Are Most Excited About
ScreenShare: A data partnership between ScreenEngine/ASI & TheWrap
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YouTube’s Upfront Challenge: Pitching a Creator Economy to Old-School Madison Avenue
Head of creative partnerships Brian Albert on catering to users, creators and the ad community, and on the jab by Netflix’s Ted Sarandos that YouTube is just about killing time
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Warner Bros. Discovery’s Strategy for Upfronts and Beyond: Stay Flexible for Buyers, Ad Chiefs Say
Ryan Gould and Robert Voltaggio tell TheWrap they remain bullish despite economic uncertainty ahead of Wednesday’s presentation
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‘Mission: Impossible’ Is the Perfect Symbol for Paramount’s Impossible Mission
Shari Redstone faces the seemingly no-win choice of saving the Skydance merger or standing behind “60 Minutes.” But she’s not the villain in this story
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The Media Front
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US Hispanic Audiences No Longer a Niche for Advertisers, Spanish-Language Network Execs Say
Telemundo’s Monica Gil tells TheWrap Hispanics are super-charging the U.S. economy
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Disney’s Rita Ferro Talks Ad Market Scenario Planning Around Trump Tariffs
“Business as usual right now while we plan for a future of uncertainty,” the ad chief tells TheWrap ahead of Tuesday’s upfront presentation
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Why Fox Keeps Investing in the Declining Business of Broadcast and Cable
Ad sales president Jeff Collins goes deep on Fox broadcast, Fox News and Tubi’s recent viewership victories ahead of upfronts
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NBCUniversal Ad Exec Touts Strong Interest in NBA, Live Events Amid Tariff Uncertainty
Alison Levin tells TheWrap the media giant is monitoring the impact of Trump’s policies on upfront spending but is “focused on what we can control”
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Fox Sees Big Super Bowl Bump Last Quarter With 65% Boost in Ad Revenue
The network also saw increases related to affiliate fees, Tubi and sports sublicensing revenues
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The Upfronts: How TV’s Big Week Evolved From Chess Match to WWE Free For All
Networks still talk about things like “audience flow,” but linear TV priorities have faded from the day when scheduling moves could elicit gasps and buzz
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Why the ‘Conclave’ Streaming Surge Is a Licensing Cautionary Tale | Chart
Parrot Analytics unpacks how best-laid plans can be derailed by external events
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‘You’re a Problematic and Emotional Woman’: Former Valnet Employees Detail Work Experiences | Exclusive
Former CBR staffers Lissete Lanuza-Saenz, Jeanette White, Gissane Sophia and Diane Darcy broke their silence to TheWrap
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AMC Networks Continues to Suffer From Cable Cord Cutters, Sees 7% Dip in Revenue
The company saw declines across subscription revenues, content licensing and advertising in the first quarter of 2025
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Hollywood Insiders Say ‘Depression-Era Level’ Production Crisis Makes State Incentives Urgent | Exclusive Video
Producers, labor leaders and lawmakers go inside the process of overhauling the Golden State’s entertainment tax incentive
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