‘Elemental’ Earns $2.4 Million at Thursday Box Office

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The latest Pixar original may struggle to open above $35 million for the weekend

IT’S “ELEMENTAL” -- In a city where fire-, water-, land-, and air-residents live together, a fiery young woman and a go-with-the-flow guy are about to discover something elemental: how much they actually have in common. Directed by Peter Sohn (“The Good Dinosaur,” “Party Cloudy” short) and produced by Denise Ream (“The Good Dinosaur,” “Cars 2”), Disney and Pixar’s “Elemental” releases on June 16, 2023. © 2023 Disney/Pixar. All Rights Reserved.
Ember and Wade in "Elemental" (Credit: Disney/Pixar)

“Elemental,” an opposites-attract love story set in a world of, well, elements, began its domestic box office jaunt with $2.4 million in Thursday previews. With merely decent reviews (75% fresh and 6.5/10 on Rotten Tomatoes) and little being sold beyond “Hey, it’s the next Pixar film!”), the Peter Sohn-directed flick could struggle to match the $29 million Fri-Sun debut (amid a $39 million Wed-Sun launch) of “Toy Story” back in 1995, let alone the over/under $39 million Fri-Sun debuts of “The Good Dinosaur” in 2015 and “Onward” (which opened a week before COVID shut down the world) in 2020.

Just running the numbers, if “Elemental