‘Elemental’ Is Shaping Up to Be Another Pixar Flop

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After “Lightyear” and “Strange World” failed to launch for Disney last year, the animation studio’s next original film is looking like another box office disappointment


After decades of dominating the animation world, Disney and its subsidiary studio Pixar have been telling a different story pver the past year with box office busts “Lightyear” and “Strange World.” Unfortunately for Disney CEO Bob Iger, who bought Pixar in his first run as chief executive and needs it to perform well in his second, their latest release “Elemental” looks like it will continue this slump when it arrives at theaters this weekend.

Since “Elemental” landed on tracking three weeks ago, opening projections haven’t exceeded $40 million, and with preview screenings beginning Thursday afternoon, tracking still remains low at $35 million-$40 million.