Hollywood Strikes Could Spur Wave of Streaming Cancellations, Survey Shows | Chart

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Customers said delays in the release of new content would make them drop services

A picketer at Paramount Studios on July 19, 2023
Data could help solve some of the divide between creators and studios. (Photo: Sharon Knolle/TheWrap)

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Subscribers of every major streaming service in the U.S. said they were much more likely to cancel their service if the concurrent Hollywood strikes significantly delay the release of new content, according to new survey data from Whip Media. 

That finding held true for each of the top eight streaming services in the U.S.: Amazon’s Prime Video, Apple TV+, Disney+, Hulu, Max, Netflix, Paramount+ and Peacock. 

Hulu was the service that saw the biggest spike in the likelihood that customers would cancel their subscriptions due to significant content delays.