When Jonathan Glickman led MGM’s Motion Picture Group, he had two franchises that endured and were the main drivers for the studio. The first, the “Rocky” franchise, he thought was on the ropes until director Ryan Coogler helped revitalize it with “Creed.” The second, James Bond, had just found a new face for Bond in Daniel Craig that gave the series a shot in the arm.
In both cases, Glickman argues that individuals had a clear, singular vision for each brand but more importantly had control over what they wanted to do with it and didn’t allow it to be run into the ground — a production lesson he took away from the experience.