Linda Yaccarino’s NBCUniversal Exit Leaves Ad Industry in Shock Ahead of Upfronts

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As the executive jumps to lead Twitter, she leaves corporate turmoil in her wake at 30 Rock just days before its big show for buyers

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Comcast Corporation President Mike Cavanagh (left), former NBC exec and new Twitter CEO Linda Yaccarino and current Twitter CEO Elon Musk (Getty Images)

“It ain’t good.”

That’s the reaction from one former television executive to advertising powerhouse Linda Yaccarino’s abrupt exit from NBCUniversal to become Twitter’s new CEO. It signals more turmoil for Comcast’s media arm, just three days before the company’s crucial upfronts presentation. On top of NBCUniversal CEO Jeff Shell’s recent ouster, the latest wave of corporate turmoil flooding 30 Rock feels like it’s straight out of an episode of “Succession.”

Twitter CEO Elon Musk surprised the industry Friday when he announced Yaccarino as his successor in the top role at the struggling social media company. Earlier that day, NBCUniversal said that Yaccarino would be stepping down as its chairman of global advertising and partnerships.

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