What NBC Ditching the 10 PM Hour Could Mean – for Local Stations, Fans and Broadcast TV’s Future

In an effort to curb costs amid the reality of streaming competition, the network is considering shaking up primetime in a big way

If NBC follows through on a proposal to ax its primetime programming at 10 p.m., an idea first floated last week, the move would be a dramatic concession to market realities that could reshape the broadcast industry amid the hard reality of streaming’s growing dominance.

“By taking out 10 o’clock, you’re starting to put a very big wave in the middle of your ecosystem,” Brian Frons, digital analyst and former president of ABC Daytime, told TheWrap.

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Brandon Katz

Brandon Katz is an industry strategist at Parrot Analytics, a WrapPRO partner.