Cashmere Agency’s Top PR and Marketing Execs Say Overcoming Impostor Syndrome Starts With ‘Counting Your Wins’

Office With a View: The lifestyle-marketing group’s public relations SVP Brianne Pins and CMO Rona Mercado discuss helping businesses reach diverse consumers

Joining the Cashmere Agency early on was a good bet for chief marketing officer Rona Mercado, the company’s third employee, and public relations SVP Brianne Pins, its seventh. Now, the two have worked there for over a decade, helping businesses reach consumers of diverse backgrounds authentically.

The award-winning lifestyle-marketing agency was launched in 2003 by its co-founders Ted Chung and Seung Chung, who saw most of Hollywood’s marketing efforts getting steered toward white audiences. Today, Cashmere has become one of the entertainment industry’s go-to culture-centered marketing agencies, and it has collected a large clientele list along the way, including Google, BET, Universal Pictures, Netflix, FX, Coca-Cola and more. 

Become a member to read more.

Raquel "Rocky" Harris

Raquel “Rocky” Harris is an American multimedia journalist and producer working as a reporter at TheWrap. She previously served as a senior multiplatform reporter for Forbes. Some of Raquel’s producing credits include former daytime talk show “The Real” and the nationally-syndicated talk show “Dr. Phil.” In addition, her print and on-camera work has been featured on several platforms, including Ebony magazine, NPR, Fox Soul, The Root and more. Raquel was born and raised in Kansas City, Mo, and attended Columbia College Chicago, graduating with a degree in broadcast journalism, with an emphasis in television production. In addition, Raquel is also a proud member of Alpha Kappa Alpha Sorority, Inc.