Joining the Cashmere Agency early on was a good bet for chief marketing officer Rona Mercado, the company’s third employee, and public relations SVP Brianne Pins, its seventh. Now, the two have worked there for over a decade, helping businesses reach consumers of diverse backgrounds authentically.
The award-winning lifestyle-marketing agency was launched in 2003 by its co-founders Ted Chung and Seung Chung, who saw most of Hollywood’s marketing efforts getting steered toward white audiences. Today, Cashmere has become one of the entertainment industry’s go-to culture-centered marketing agencies, and it has collected a large clientele list along the way, including Google, BET, Universal Pictures, Netflix, FX, Coca-Cola and more.