Pinky Promise Films CEO Isn’t Interested in Producing a ‘Hollow Version of Somebody Else’s Ideal’

Office With a View: “What people are looking for changes like the wind,” the indie company’s president Kara Durrett tells TheWrap

Pinky Promise founder/CEO Jessamine Burgum and president Kara Durrett
Pinky Promise founder/CEO Jessamine Burgum and president Kara Durrett (Credit: Getty Images/Chris Smith for TheWrap)

Pinky Promise Films founder and CEO Jessamine Burgum and president Kara Durrett forego a formula, recipe or expectations of the end result when they choose who to work with on their films.

Burgum founded the production company during the 2020 COVID pandemic and gravitated toward Durrett while working together as a financier and producer on 2021’s well-received indie, “Honk For Jesus. Save Your Soul.” from director Adamma Ebo and starring Regina Hall and Sterling K. Brown.

“Sometimes we can get hung up on this mystical idea of people’s mandates and ‘If you make the exact right thing that you think people are looking for, then it’s going to win the lottery,’” Burgum told TheWrap of indie filmmaking ahead of debuting their latest film “I Don’t Understand You” at SXSW.

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