‘Star Wars: The Force Awakens’ Trailer: By the Numbers

Does the third trailer for the sequel directed by J.J. Abrams have a shot at breaking its own world record?

Last Updated: October 20, 2015 @ 11:04 AM

“Star Wars: The Force Awakens” appears to have made the splash Disney was hoping for when the promise of a new trailer lured fans to tune into “Monday Night Football,” but it’s too early to tell if it has broken a record already set by the last preview the studio released.

The preview that made star Daisy Ridley cry tears of joy attracted over one million views within the first 23 minutes it was circulating on Facebook.

Overall, 7,574,273 people have watched the video, so far, after 1.3 million people had 2.1 million interactions, which include posts, comments, likes and shares. While those social engagement numbers are impressive for a movie trailer, they are a long way off from competing with live events like the NFL’s last Super Bowl or 2014 World Cup.

Looking at opening game of the World Cup, for example, more than 58 million people had more than 140 million interactions related to Brazil’s win over Croatia.

Since launching on YouTube after it aired on Disney-owned sports network ESPN during halftime of the Eagles vs. Giants NFL game, the trailer has been viewed by just shy of 11 million people. 217,260 have given director J.J. Abrams‘ a thumbs up for a satisfying peek at Episode VII of the iconic science fiction franchise, while 3,440 gave the trailer a thumbs down.

YouTube has not yet responded to TheWrap’s request for more in-depth statistics, but there’s still a long way to go to beat the world record for most viewed movie trailer on the streaming video service in 24 hours. But the pressure is off Disney, because the last trailer already did that, Guinness World Records announced in June after tallying  30.65 million views after being online for one day last April.

Since the latest has not even been available online for a full 12 hours, it’s too early to count out a new record, but current numbers suggest its on pace to match or surpass the 20 million YouTube views the film’s first trailer surpassed in first 24 hours when released last November.

On the Twitter front, the amount of tweets-per-minute peaked at 10:11 p.m. EDT with 17,000 before taking a sharp decline to 8,500 tweets-per-minute by 10:18 p.m. EDT. But “Star Wars” fever was running high all day on Monday.

A Twitter spokesman told TheWrap on Tuesday that there have been 1.1 million tweets related to the franchise within the last 24 hours, starting at 11 a.m. EDT on Monday.

In terms of TV ratings,very early Nielsen numbers show NFL coverage last night peaked in the 15 minutes before the new trailer debuted.

Between 9:45 p.m. and 10 p.m. EDT, “Monday Night Football” earned an 11.7 metered market rating. The highly anticipated film trailer premiered just after 10:05 on the east coast.

If you haven’t seen it yet, make sure to watch the trailer above.


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