YouTube
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Spotify’s Push Into Videos, Podcasts Sees Traction, With 12% Gain in Subscribers in First Quarter
The Stockholm-based streaming giant missed analysts’ expectations on operating profit, however, reporting $545 million
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Tech
Available to WrapPRO members
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Alphabet Profit Soars 46% in First Quarter to $34.5 Billion, Helped by AI-Assisted Search, YouTube Ads
The video platform’s ad revenue grew 10% year-over-year
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Tech
Available to WrapPRO members
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YouTube Celebrates 20 Billion Videos Uploaded for 20th Anniversary
The first-ever YouTube video — co-founder Jawed Karim’s “Me at the Zoo” — has been viewed more than 355 million times since 2005
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Pivot to Video: The Big Business Behind the Rise of Podcasts You Can Watch
Fans of video podcasts are more than twice as likely to watch a full ad than if they were listening to an audio-only episode
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WrapPRO
Available to WrapPRO members
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Mark Zuckerberg Almost Deleted Everyone’s Facebook Friends in ‘Potentially Crazy Idea’ to Boost Usage
The potential move was floated in a 2022 email that was revealed at the FTC-Meta trial
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YouTube-CAA Anti-AI Pact Expands to Creators Including MrBeast and Mark Rober
Dr. Mike, Marques Brownlee, Estude Matematica and Flow Podcast will also be included
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TikTok Users Spend Twice as Much Time on the App as Instagram Users Spend on Instagram
A new report shows the average American TikTok user spends 108 minutes per day on the app — 60 minutes more than the average Instagram user does
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How Moonbug and Netflix Teamed to Bring YouTube-Born Sensation ‘Blippi’ to a Premium Platform
As the kids TV series hits its biggest month ever with over 2 billion views, Netflix makes a move to nab a piece of YouTube’s pie
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TV
Available to WrapPRO members
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YouTube Could Be Worth $550 Billion as Analyst Crowns Platform ‘New King of All Media’
MoffettNathanson says the Alphabet owned-video platform has “substantial runway” for improving its monetization strategy
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Ted Sarandos Says Netflix Is in the ‘Spending Time Business’ vs. YouTube’s ‘Killing Time’ Business
The streamer’s co-CEO calls the Alphabet-owned video platform good to “cut your teeth on,” but argued creators make content at their own financial risk
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Top YouTube Creators Plan to Woo Madison Avenue by Showcasing the New Appointment TV
The talent behind mega-hit channels like MrBeast and Dude Perfect will use the Spotter Showcase event to reveal how audiences are engaging with them
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TV
Available to WrapPRO members
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Social Media Influencers Are More Popular Than Movie Stars Among Gen Z
Plus, Americans believe $25 is “too much” to pay for their favorite streaming service each month, a new Deloitte report finds
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YouTube Pulls Ahead of Disney With 11.6% Share of February TV Viewing
Time spent watching the Alphabet-owned video platform on TV is up 53% from the same period two years ago, according to Nielsen
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Available to WrapPRO members
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Video Game YouTuber P2istheName, Born Philip Enewally, Dies at 26
The Los Angeles-based influencer was known for his walkthroughs of titles like Fortnite and NBA 2K series
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YouTube Launches Premium Lite Subscription Tier for $7.99 a Month
Users will be able to watch most videos ad-free thanks to the offering
