YouTube
-
Disney Bests YouTube With 11.1% Share of Total TV Viewing in November
YouTube, which set a new platform best of 10.8%, trails the entertainment giant by just 0.3 share points
Available to WrapPRO members
TV
Available to WrapPRO members
-
YouTube Beats TikTok, Instagram in Popularity Battle With Teenagers
Nearly three out of four American teenagers uses YouTube on a daily basis, Pew Research Center finds
-
The Future Is Now: Children’s TV Creators Embrace New Technology to Make Content More Accessible
Special episodes with ASL interpretation from Fred Rogers Productions streamed 8.5 million times on the PBS Kids app from July to October.
Available to WrapPRO members
TV
Available to WrapPRO members
-
YouTube Says Viewers Streamed Over 1 Billion Hours Daily From Their Living Rooms in 2024
The brand also announces new features for two of its most popular categories: sports and children’s entertainment
-
YouTube’s Success Is ‘Inextricably Intertwined’ With Creators After $70 Billion Investment, Exec Says | Video
Power Women Summit: “I want my work to be where it can be the best story and seen by the most people,” YouTuber Michelle Khare adds
-
Kendrick Lamar, MrBeast and US Election Lead YouTube’s Trending Topics, Creators for 2024
There was also significant search for “Amazing Digital Circus,” “Jujutsu Kaisen” and “Deadpool & Wolverine”
-
Disney Extends Lead Over YouTube in Total TV Usage in Nielsen’s Gauge Rankings for October
The entertainment giant finished the month with a share of 11.7%, boosted by increased viewership thanks to sports and ABC’s “World News Tonight”
Available to WrapPRO members
WrapPRO
Available to WrapPRO members
-
YouTube Is Bigger Than Spotify and Apple for Podcasts, Research Finds
31% of weekly podcast listeners in the U.S. turn to YouTube for their content, compared to 27% who look to Spotify, Edison Podcast Metrics reports
-
The Kids Are Online: As Gen Alpha Flocks to YouTube, the Industry Chases a New Normal
The undisputed leader in the children’s space comes with its own list of headaches for companies, creators and parents
Available to WrapPRO members
TVAvailable to WrapPRO members
-
YouTube Posts Second-Best Quarter Ever With $8.9 Billion in Sales
The Alphabet-owned platform credits AI with helping it better recommend videos to viewers
Available to WrapPRO members
TechAvailable to WrapPRO members
-
Starz and YouTube Extend Multi-Year Bundling Deal
Subscribers will continue to be able to add the premium cable option through YouTube TV
-
Netflix, Disney, Comcast, Google, Warner Bros. Discovery and Paramount to Spend Combined $126 Billion on Content in 2024
The estimate from Ampere Analysis includes $40 billion allocated towards the companies’ streaming services
-
YouTube Fixes ‘Frustrating’ Trump-Rogan Interview Search Error
The 3-hour episode wasn’t recommended to viewers for hours on Monday morning
-
How Niche Media Players Like Megyn Kelly Won the YouTube Election 2024 Vote
Kelly and YouTuber David Pakman are helping rewrite the rules for political shows at a time of high distrust for mainstream media
Available to WrapPRO members
Media
Available to WrapPRO members
-
Jock Talk: NFL YouTubers Score Big Views and Big Bucks
“All of a sudden, sports reporting went from a modest, middle-class job” to something “you can actually make a lot of money talking about,” YouTuber Grant Cohn says
Available to WrapPRO members
TV
Available to WrapPRO members