His journey to find love might not be airing in primetime, but Matt Wurnig (also known as the TikTok Bachelor) has gotten triple the audience on his most popular TikTok video than “The Bachelor” franchise secures on an average night — on a fraction of the budget.
The Season 19 premiere of “The Bachelorette” aired to about 3 million live plus same-day viewers on July 11, according to official Nielsen data. The three pinned videos at the top of Wurnig’s “50 Dates 50 States” account boast about 11 million views total, and that’s not including the hundreds of other videos Wurnig has posted since he decided to launch his series about dates he sets up with women from all 50 states.