Where Are the Sales? Why This Year’s Toronto Film Festival Market Slowed to a Crawl

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Streamers are MIA, traditional buyers are cautious — and the film that sparked the biggest deal didn’t even play in the festival

TIFF Market Moving On How to Blow Up a Pipeline Sisu
Courtesy of TIFF

Monday morning, film executives at the Toronto Film Festival woke up to a record-breaking deal for Alexander Payne’s “The Holdovers,” which Focus Features acquired for $30 million, a seemingly healthy sign for the market and the indie-film world.

There was just one problem: “The Holdovers” wasn’t a splashy premiere at the Princess of Wales or Royal Alexandra that had buyers huddling in the lobby but a private screening at the Scotiabank multiplex shown to just a handful of individuals representing all the major studios and streamers on Sunday.

And so far, it’s the only sale on that scale since the festival began last Thursday.

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