Can Linda Yaccarino Lean on Hollywood and Media to Turn Twitter Around?

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The former NBCU sales exec can play to her strengths with film and TV advertisers to build up the social platform — if she can mitigate the Elon Musk factor

Photoillustration by Christopher Smith for TheWrap

Disney hasn’t quit Twitter in the wake of Elon Musk’s takeover. In just the past week, ads for “The Little Mermaid,” Hulu’s “The Kardashians” and Pixar’s “Elemental” have appeared in a prime spot on Twitter’s mobile app. That’s given Musk a talking point: Asked at a conference in April about whether advertisers had fled Twitter in the wake of changes that let more unsavory content appear next to their messages, he replied, “Disney would have pulled their ads a long time ago and haven’t.”

His questioner was Linda Yaccarino, then the top sales executive at NBCUniversal and soon to become Musk’s pick as Twitter’s new CEO.