Netflix’s Pivot to Split-Season Releases Is Paying Off in Higher Demand – but Is It Enough? | Charts

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The No. 1 streamer has strayed from the binge model it created, but other streamers’ episodic strategy poses a real challenge

Penn Badgley as Joe Goldberg in episode 401 of "You."
Penn Badgley as Joe Goldberg in episode 401 of "You."

The popular Netflix thriller โ€œYouโ€ released the second batch of episodes in its fourth season on March 9, bringing audiences back to the show a month after the season premiered. That helped it become the second most in-demand Netflix original in the last 30 days, according to Parrot Analyticsโ€™ data, which takes into account consumer research, streaming, downloads and social media, among other engagement.

Over the past month, โ€œYouโ€ had 39.7 times the demand of the average series in the U.S. That put it in the top 0.2% of streaming shows, suggesting that Netflix loosening its binge-viewing playbook to experiment with split-season releases is paying dividends.

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