Netflix’s Pivot to Split-Season Releases Is Paying Off in Higher Demand – but Is It Enough? | Charts

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The No. 1 streamer has strayed from the binge model it created, but other streamers’ episodic strategy poses a real challenge

Penn Badgley as Joe Goldberg in episode 401 of "You."
Penn Badgley as Joe Goldberg in episode 401 of "You."

The popular Netflix thriller “You” released the second batch of episodes in its fourth season on March 9, bringing audiences back to the show a month after the season premiered. That helped it become the second most in-demand Netflix original in the last 30 days, according to Parrot Analytics’ data, which takes into account consumer research, streaming, downloads and social media, among other engagement.

Over the past month, “You” had 39.7 times the demand of the average series in the U.S. That put it in the top 0.2% of streaming shows, suggesting that Netflix loosening its binge-viewing playbook to experiment with split-season releases is paying dividends.

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