Netflix’s Pivot to Split-Season Releases Is Paying Off in Higher Demand – but Is It Enough? | Charts

The No. 1 streamer has strayed from the binge model it created, but other streamers’ episodic strategy poses a real challenge

The popular Netflix thriller “You” released the second batch of episodes in its fourth season on March 9, bringing audiences back to the show a month after the season premiered. That helped it become the second most in-demand Netflix original in the last 30 days, according to Parrot Analytics’ data, which takes into account consumer research, streaming, downloads and social media, among other engagement.

Over the past month, “You” had 39.7 times the demand of the average series in the U.S. That put it in the top 0.2% of streaming shows, suggesting that Netflix loosening its binge-viewing playbook to experiment with split-season releases is paying dividends.

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Parrot Analytics is the industry leader in global audience demand measurement. The company measures global supply and demand for entertainment, capturing over 2 billion audiences expressing demand for content and talent in over 100 languages, across all platforms, in 200+ countries. Parrot Analytics' partners use this knowledge to help better understand global supply and demand across all platforms to value content and talent, drive better production, distribution, acquisition and marketing decisions, as well as increase D2C growth and retention. For more information, see