Faced With the AI Revolution, the Entertainment Industry Can’t Pull a Napster | PRO Insight

Lawsuits won’t stop change from coming, so it’s better to learn everything we can about new technology

Google Bard, the ubiquitous search engine’s answer to Microsoft’s breakout Bing Chat, was recently asked what it thinks generative AI is good at. Its verbatim answer, “tasks that require creativity,” isn’t particularly music to the ears of artists and others in the entertainment industry. 

Bard specifically self-identified its top skill sets to be “creating art and music, writing stories and poetry, designing products and services, generating new ideas.” In other words, AI has its sights directly on our creative community across all of its sectors and directly threatens demand for our works and our jobs. Case in point writers and authors. OpenAI, the company that created ChatGPT and powers Bing Chat, just published a study that concludes that writers are 100% exposed to AI dislocation.

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Peter Csathy

Peter Csathy is a WrapPRO contributor writing about the intersection between tech and entertainment/media. He's chairman of Creative Media (https://creativemedia.biz/), a boutique media, entertainment and tech business advisory and legal services firm. His monthly “Fearless Media” newsletter (https://fearlessmedia.substack.com/) covers the future of entertainment, media and tech; and his weekly “AI & NFT Legal Update” newsletter (https://ainftlegalupdate.substack.com/) covers the AI and Web3/NFT ecosystems. You can also listen to his “Fearless Media” podcast (https://fearlessmediapodcast.buzzsprout.com/) and follow him on Twitter @pcsathy.