Ben Affleck and Matt Damon’s ‘Air’ Shares Amazon’s Streaming Wealth | Analysis

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A movie about spreading profits beyond the usual recipients offers a key lesson on the new economics of streaming and box office


“Air,” which opened in wide theatrical release on Wednesday and stars Matt Damon, Ben Affleck, Viola Davis, Chris Tucker and Jason Bateman, details how a then-underdog Nike bet its footwear future on then-rookie Michael Jordan. The film dramatizes boardroom pitches and frantic business phone calls into a tale of how capitalism was pretzeled into supplying fortune and glory to members of a demographic rarely on the receiving end.

So it makes sense that the Skydance and Mandalay-produced film is the first from Ben Affleck and Matt Damon’s Artists Equity. One of the selling points of the venture is a promise of profit participation for both above-the-line stars and below-the-line artists.