Ben Affleck and Matt Damon’s ‘Air’ Shares Amazon’s Streaming Wealth | Analysis

Available to WrapPRO members

A movie about spreading profits beyond the usual recipients offers a key lesson on the new economics of streaming and box office

ben-affleck-matt-damon-air
"Air"

“Air,” which opened in wide theatrical release on Wednesday and stars Matt Damon, Ben Affleck, Viola Davis, Chris Tucker and Jason Bateman, details how a then-underdog Nike bet its footwear future on then-rookie Michael Jordan. The film dramatizes boardroom pitches and frantic business phone calls into a tale of how capitalism was pretzeled into supplying fortune and glory to members of a demographic rarely on the receiving end.

So it makes sense that the Skydance and Mandalay-produced film is the first from Ben Affleck and Matt Damon’s Artists Equity. One of the selling points of the venture is a promise of profit participation for both above-the-line stars and below-the-line artists.

Comments