TheGrill NYC: How ‘Anchorman 2’ and Dodge Made the Most Perfect Piece of Branded Content (Video)
Paramount marketing exec LeeAnne Stables talks about the sequel’s many tie-ins at TheWrap’s conference
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TheGrill NYC: Dove and Chipotle Make Beautiful Videos – But Do They Sell Soap and Burritos? (Video)
The days of straightforward ads are over, Unilever and Chipotle executives tell TheWrap’s Sharon Waxman
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TheGrill NYC: Vimeo Is Empowering Filmmakers to Benefit Brands (Video)
The video network’s Greg Clayman talks with TheWrap about their unique approach to advertisers
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TheGrill NYC: Shane Smith Says Vice’s Value Has Doubled and ‘We’re Talking to Everybody’ About Deals (Video)
Smith wants Vice to be the next Time Warner
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The Grill NYC: Maker Studios and Pepsi Say the Future of Advertising Is Less Branding (Video)
Maker’s Erin McPherson and Pepsi’s Ken Strnad talk about staying authentic when targeting millennials at TheWrap’s conference
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TheGrill NYC: Red Bull Wants You to Stop Thinking of It as Just an Energy Drink Company
Red Bull exec Werner Brell talks about the company’s wide-ranging media plans at TheWrap’s conference
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How Advertisers Must Adapt in the ‘Era of the Selfie’ (Exclusive Study)
Edelman’s annual study finds more opportunities than ever — if you’re willing to change
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Ryan Kavanaugh’s Relativity Turns 10: The CEO on Succeeding Despite Predictions and What’s Next (Video)
TheWrap brings its Grill interview to you with the first in a series
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Ted Sarandos, Ben Silverman, Julie Bowen — TheGrill’s Speaker Portraits (Photos)
TheWrap’s fourth annual Media Leadership Conference was held Sept. 23-24 at the Montage Hotel in Beverly HIlls. (Photos by Jonathan Alcorn)
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7 Takeaways From TheGrill: Here Comes a la Carte Cable, 6 Companies to Watch and Bill Maher’s Gun
Top insights from TheWrap’s fourth annual meeting of industry minds
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Full Coverage of TheGrill, Our Media Leadership Conference
The fourth annual conference was held Sept. 23-24 at the Montage Hotel in Beverly Hills, sponsored by Bank of America, MPG Research and Warner Bros.
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TheGrill: Ted Sarandos – Vince Gilligan Thanked Netflix for Saving ‘Breaking Bad’ (Video)
Sarandos talks “House of Cards,” “Orange Is the New Black” and the return of “Arrested Development,” possibly as a streaming-only movie
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TheGrill: Ben Silverman on the Benefit of Mixing TV and Digital (Video)
The Electus chairman talks about forging meaningful partnerships, and envisions a day when YouTube will be as prominent as CBS
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TheGrill: ‘Innovators’ Panel – Hollywood’s Asleep at the Wheel While Tech Firms Explode (Video)
Meanwhile, tech companies who get it are sprouting up all over SoCal
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TheGrill: Julie Bowen Reveals Her Wild ‘Breaking Bad’ Finale Prediction (Video)
We won’t spoil the “Modern Family” star’s vision for Sunday’s final episode — you’ll have to watch
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TheGrill: Julie Bowen on Table-Read Terror, Getting Naked and the ‘Breaking Bad’ Finale (Video)
Bowen learns onstage that she’ll have to face her greatest fear — a live table-read with an audience — next month
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TheGrill: Online Education CEOs – Overpriced Colleges Must Up Their Online Games
Online education has become a $100 billion worldwide industry at a time when student debt has surpassed credit-card debt
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Electus Chairman Ben Silverman Reveals Partnership With Eminem’s Shady Films (Exclusive)
The partnership includes first-look rights for digital and television projects, Silverman revealed during TheGrill
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TheGrill: Maker Studios Chief – What Viacom Is to Cable We Are to Video (Video)
Ynon Kreiz: “In the early days of cable, those who understood how to program to the audience, niche channels, became the Viacoms, the Turners, the ESPNs”
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Bill Maher at TheGrill: The Complete Uncut, Uncensored Interview
Host of HBO’s politically skewed talk show stopped by TheWrap’s Media Leadership Conference Monday evening
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TheGrill: Market-Research Leader Bruzzese – Our Industry Is Broken (Video)
Worldwide Motion Picture Group’s CEO: Although the world is changing and new technologies are emerging, “the way we do research has not changed”
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TheGrill: ESPN’s John Skipper – I’m Not Worried About a La Carte, or Keith Olbermann (Video)
The sports leader’s president says proliferating video sources have had “no significant impact” on the pay-TV model
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TheGrill: Indiegogo Co-Founder – Hollywood Will Permanently Adopt Crowdfunding (Video)
Danae Ringelmann said it’s is not just about raising money but about raising a community of supporters who crave involvement in the film from start to finish
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TheGrill: Social-Media Pioneer – Hollywood Should Pay Talent for Marketing Projects (Video)
Oliver Luckett says it’s time for studios to wake up and put their dollars where the target audience is
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TheGrill: USA Today Publisher – Newspapers Must Be Conversation-Starters in the Digital Age (Video)
USA Today’s publisher, Larry Kramer, says the internet gives users what they’re looking for; print must give them what they don’t know they want
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TheGrill: On the Scene at TheWrap’s Media Leadership Conference (Photos)
TheWrap’s fourth annual conference was held Monday and Tuesday at the Montage Hotel in Beverly Hills. (All photos by Jonathan Alcorn.)
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TheGrill: Bill Maher on Why He’ll Never Win an Emmy – Not ‘If You’re Gonna Be the Brave One’ (Video)
Maher also extols the virtues of flip-flopping in a wide-ranging conversation with TheWrap’s Sharon Waxman
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TheGrill: Big Problem for Startups These Days – Too Much Money (Video)
A panel of incubators — venture capitalists and a banker — lament the mission creep that comes with over-funding
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TheGrill: Aereo CEO Chet Kanojia – ‘Cable’s an Inefficient Packaging System’
Aereo’s not a threat to cable, Kanojia said, cable’s a threat to itself if it doesn’t adapt to the changing habits of consumers
