Streaming
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Surprise Netflix-Microsoft Ad Partnership May Be the First Step in a Larger Strategy | Analysis
The streamer shocked the industry in bypassing Amazon, Google, Comcast and Roku for the Xbox developer
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TV
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Why HBO Max’s Potential Return to Amazon Prime May Be a Bad Idea | Analysis
The benefits of additional subscribers and revenue may come at too great of a long-term cost for Warner Bros. Discovery, experts tell TheWrap
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‘Star Trek: Strange New Worlds’ Reclaims Most In-Demand New Show Title With Season Finale | Chart
The Paramount+ series pushes Disney+’s “Obi-Wan Kenobi” to the No. 2 spot on this week’s list
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‘Turning Red’ Is the Most In-Demand Animated Movie on Streaming | Charts
While Disney+ dominates the film genre for demand, Netflix and HBO Max also make the cut, according to Parrot Analytics
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Movies
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‘Game of Thrones’ Is Still HBO’s Most In-Demand Show – 3 Years After Ending | Charts
There’s good reason the premium network is planning several spin-offs of its popular fantasy series
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FX’s ‘The Bear’ Heats Up Most In-Demand New Shows List With Impressive Debut | Chart
The restaurant drama, which streams on Hulu, saw a 114% increase in demand this week, according to Parrot Analytics
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What to Expect as Media Moguls Head to Sun Valley Amid Epic Tumult and Opportunity
Will harsh economic times dampen deal-making enthusiasm at the annual Allen & Co. conference? Don’t count on it, experts tell TheWrap
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Media
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Hulu on the Rise? Demand for Platform’s Original Series Has Doubled in the Last 3 Years | Charts
The streaming service’s 10 most in-demand shows land in the outstanding category, which only 2.7% of shows reach, according to Parrot Analytics
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‘Ted Lasso’ Drives More Streaming Subscriptions Than Any Other Show, Survey Finds (Exclusive)
Audiences also love big franchises like DC, Marvel, “Star Trek” and “Star Wars”
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Amazon Freevee Content Chiefs Say Rebranding IMDb TV Goes Beyond Highlighting That It’s Free
Office With a View: “It’s also about freedom from time slots, freedom from search, select device availability and freedom for creators,” the execs tell TheWrap
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WrapPRO and Parrot Analytics Partner to Deliver Exclusive Data and Analysis to Subscribers
With content from the leader in audience demand measurement, TheWrap’s subscription news service builds on its already rich offerings to its entertainment industry membership
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News
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FX’s ‘The Old Man’ Shakes Up List of Most In-Demand New Shows With Impressive Debut | Chart
The spy thriller starring Jeff Bridges entered this week’s ranking at No. 3
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TV
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Disney Finally Renews CEO Bob Chapek’s Contract, But the Damage Is Already Done | Analysis
Extending the CEO’s reign was really the only thing Disney’s board could do to silence critics, but it doesn’t erase the shaky record
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Business
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Why Westerns Are the Newest Land of Opportunity on TV | Charts
A large uptick in demand for the genre is placing new focus on shows like “Yellowstone” and even classics like “Bonanza” and “Little House on the Prairie”
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TV
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As Streamers Pivot to Advertising, the Big Winners Will Be the Devices You Use to Watch
Companies that bring streamers into homes, such as Roku, will not only get ad revenue and user data, but leverage in future negotiations
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TV
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