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2025 Emmys Score With 7.4 Million Viewers, Up 8% From Last Year
The 77th ceremony saw big wins for “The Pitt” and “The Studio”
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WrapPRO
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‘Wednesday’ Season 2: How Netflix Avoided the Sophomore Slump to Reach 625.9 Million Hours Viewed | Exclusive
Netflix’s VP of US and Canada series marketing tells TheWrap about leaning into outcast messaging and Lady Gaga to generate over 9 billion social impressions
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Inside The Ratings
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The Emmys Need a Jolt. Start by Bringing Politics Back to the Speeches
Hollywood is running scared of political fallout. But after record-low ratings, shows like the Emmys need recipients who make noise
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Awards
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Apple Has New iPhones. Should We Care?
The annual iPhone release event was once the height of the tech calendar. In the age of generative AI, that’s no longer the case.
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WrapPRO
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Matthew Dowd’s MSNBC Ouster Over Charlie Kirk Comments Speaks Volumes About When to Shut Up
The pressure in cable news is to have an instant opinion. The MSNBC contributor illustrated why it’s OK – even prudent – to say you don’t
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The Media Front
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Why a Paramount-Warner Bros. Discovery Merger Makes Sense | Analysis
The ink is barely dry on the $8 billion Skydance merger and the Ellisons may already be eyeing their next target
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‘Wednesday’ and ‘Unknown Number’ Soar Up the Streaming Top 10 | Chart
Netflix’s Addams Family-inspired “Wednesday” returns strong with the second half of Season 2, while the streamer’s true crime doc “Unknown Number” rides a viral debut
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TV
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Society 18 CEO on Empowering Content Creators of Color: ‘Shift That Mindset’
Office With a View: Pamela Zapata talks about the importance of authenticity, the rise of AI influencers and where traditional celebrity is falling short
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Office With a View
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Creatorverse: Creator Talent Agencies, Once Mocked, Are Now the Future
DBA’s CEO Raina Penchansky breaks down the industry’s revolution and what’s ahead
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Creatorverse
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Brad Ingelsby’s ‘Task’ Debuts to 3.1 Million Viewers, Up 26% From ‘Mare of Easttown’ Premiere
The HBO drama series has been the top title in the U.S. and globally on HBO Max since Sunday
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TV
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From Actors to Athletes: Why Talent Agencies Are Going All-In on Sports
CAA, WME, UTA, Range, Gersh and Innovative are giving top athletes the A-List treatment
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NFL Football Holds Off New Film & TV Releases as the No. 1 Thing Audiences Are Most Excited About | Chart
ScreenShare: A data partnership between ScreenEngine/ASI & TheWrap
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WrapPRO
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‘Demon Slayer’ Looks to Break Anime Records in the US After Dominating the Asian Box Office
The hit series’ latest film, “Infinity Castle,” is set to earn the largest American opening ever for an anime movie
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Box Office
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‘The West Wing’ Moves Closer to Science Fiction Amid Trump’s Gerrymandering Push
As Texas and California throw up election hurdles, the Emmy-winning show has become less real, but in the eyes of producer Lawrence O’Donnell, more important
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The Media Front
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Creators Get Bigger Star Treatment Across Entertainment — and Brands Are Noticing
TheWrap Roundtable: Michelle Khare and execs from Adobe, Meta and Smosh explain the evolution of this industry and its AI-powered future
