Inside the Ratings
Loree Seitz
“Inside the Ratings” is a recurring deep dive into the numbers that shape Hollywood, analyzing key trends, audience shifts and the performance metrics behind film and television viewership. Each installment breaks down the data, offering critical insights into what’s working, what’s not and what it means for the industry.
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Late Night Ratings See Viewership Spikes Amid Trump Attacks
Plus, Spike Lee’s “Highest 2 Lowest” makes a quiet debut on Apple TV+ and the MLB Wild Card Series sets ESPN records
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How ‘The Summer I Turned Pretty’ Harnessed TikTok, Gen Z and Taylor Swift to Become a Ratings Sensation
The Prime Video YA series entranced everyone from Gen Alpha to millennial women — and there’s still a movie on the way
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‘Wednesday’ Season 2: How Netflix Avoided the Sophomore Slump to Reach 625.9 Million Hours Viewed | Exclusive
Netflix’s VP of US and Canada series marketing tells TheWrap about leaning into outcast messaging and Lady Gaga to generate over 9 billion social impressions
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How Nielsen Plans to ‘Future-Proof’ Ratings Measurement as Streaming Grows
CEO Karthik Rao breaks down the company’s Big Data + Panel, which will be adopted by the industry at large this fall
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Why ‘KPop Demon Hunters’ Is a Netflix Viewership Unicorn
Plus, the ratings behind “The Waterfront” cancellation and “The Big Bang Theory’s” streaming resurgence
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Netflix’s WWE Play: How the Streamer Hopes to Build on ‘Monday Night Raw’ Heat
VP of sports Gabe Spitzer tells TheWrap about embracing “shoulder programming” and expanding internationally
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How HBO’s Social Media Blitz Catapulted ‘The Gilded Age’ Finale to a Series High | Exclusive
Marketing exec Mark Doumet tells TheWrap about embracing a 21st century strategy to turn its 19th century drama into must-see TV
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‘The Hunting Wives’: Lionsgate’s Kevin Beggs Spills on the ‘Guerrilla Marketing Campaign’ That Propelled the Buzzy Hit | Exclusive
The executive tells TheWrap about buying back the series from Starz and the studio’s unusual publicity push for the “visual beach read”
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Summer TV Ratings: ‘Love Island USA,’ ‘The Summer I Turned Pretty’ and ‘Untamed’ Stir Up Strong Streaming Numbers
Plus, Hallmark’s “Christmas in July” special soars over the competition and demand for the WNBA continues
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Colbert’s Abrupt Cancellation Sparks Late Night Ratings Surge Across the Board
Plus, WNBA all-star events boost ESPN to ratings wins and the next Netflix effect takes flight with NBC’s “Blindspot”
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Emmy Nominee Ratings: ‘The White Lotus’ Tops the Drama Contenders
Plus, the MLB All-Star Game cements its success and Netflix brings in the biggest audience for a women’s sports event this year
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‘Squid Game’ Ratings Dominate: Season 3 of Netflix’s Hit Series Is Even Bigger Than You Think
Plus, F1 British Grand Prix and the MLB on Fox score ratings gains while NewsNation grows
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How Peacock Hopes to Spin ‘Love Island USA’ Audience Into Brand-Partnership Gold
From Megan Thee Stallion swimwear to Duolingo, the streamer hopes to tap into younger audiences with the reality dating show
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Will Netflix’s ‘The Waterfront’ Land a Season 2 Renewal? Recent Premiere Ratings Give Us a Clue
Plus, Prime Video brings younger viewers to the NASCAR Cup Series and “NCIS” sees streaming growth after its recent finale
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Summer Ratings Preview: Streaming Goes Up as Kids and Family Programming Soars, Nielsen Exec Says
Plus, NBA Finals see a boost for Game 4 and “Wheel of Fortune” is the only syndicated game show this season to grow
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