Rocky Who? ‘Creed III’ Shows Michael B. Jordan and Amazon-Owned MGM’s Box Office Power

Available to WrapPRO members

The star-turned-director has proven that Adonis Creed is a draw on his own while the studio used its new parent company’s global reach to signal-boost the marketing

"Creed III"

This image has an empty alt attribute; its file name is PRO-INSIGHT_banner_JF-1.png

“Creed III” has enjoyed exactly the kind of success that MGM and movie theaters were hoping for, blowing by studio expectations to deliver the largest opening weekend that MGM has seen in years outside of the hallowed James Bond series. It also showed that Amazon can do more with MGM than just exploit its library.

Heading into the weekend, pre-release projections had predicted that the third installment in the “Rocky” spinoff series would get an opening of around $40 million, not particularly exceptional but still respectable and higher than the $35.5 million three-day opening of “Creed II” on Thanksgiving weekend in 2018.