How Disney+ Is Trading Subscriber Volume for Profitability | Charts

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Parrot Analytics unpacks the data behind the Disney+ Hotstar subscriber drop-off — and why it’s not necessarily bad news

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Since the launch of Disney+ in 2019, the growth in global streaming subscribers across Disney platforms has been impressive. A large driver of this subscriber growth came from Disney+ Hotstar subscribers, which helped Hulu, Disney+, and Disney+ Hotstar to peak at over 211 million total global subscribers in Q3 2022.

However, since that quarter there has been a clear drop-off in Disney+ Hotstar subscribers. For reference, as of that quarter, Disney+ Hotstar had more subscribers than either Disney+ or Hulu in the U.S. The drop-off in Disney+ Hotstar subscribers followed the platform losing the streaming rights to IPL cricket in India.

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