Why Disney Losing Streaming Rights to India’s Top Cricket League Could Be a Very Big Deal | Analysis

Disney+’s loss in the short-term could actually translate into a long-term win

Talk about a sticky wicket. The Walt Disney Company, which has had TV and streaming rights to cricket’s Indian Premier League, just came up with only half those rights in a new five-year deal that could have a very big impact on the entertainment giant’s future.

This week, the league announced a deal that gives Viacom18 — a joint venture between Indian conglomerate Reliance Industries, Paramount Global and investment firm Bodhi Tree Systems — the exclusive digital rights to the games (for $2.6 billion) while Disney retains only the linear TV rights for a cool $3 billion.

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Brandon Katz

Brandon Katz is an industry strategist at Parrot Analytics, a WrapPRO partner.