Hollywood Double Strike Forces Publicists to Pivot to Stay in Business

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Many small to mid-sized firms are relying on non-striking clients to keep the lights on and mergers loom on the horizon

Members of SAG-AFTRA and WGA picket at Paramount Studios in LA (Courtesy of Momodu Mansaray/Getty Images)

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As Hollywood’s historic double strike puts virtually all press and promotion opportunities centered around actors and writers on pause, personal publicists have been left in a lurch — forcing small and midsize PR firms to pivot their strategies to survive.

These firms are finding they need to shift to non-SAG-AFTRA clients and projects. And some will be forced to find partners or merge to stay in business, veteran publicists and experts tell TheWrap.

After the clock struck midnight on July 14, striking actors were restricted from participating in any media interviews or promotion of projects associated with an AMPTP company.