Hollywood’s Hottest New Trend? Movies Opening in Theaters | Chart

”Magic Mike’s Last Dance“ is just one of several films conceived as streaming titles now ending up in multiplexes

As Derek Zoolander might put it, releasing films in theaters is so hot right now. Channing Tatum’s “Magic Mike’s Last Dance” topped the weekend box office with $8.2 million in just 1,500 theaters, with a likely upswing arriving by Valentine’s Day — not bad for a movie that was never meant for the big screen.

The Steven Soderbergh-directed male stripper threequel is the highest-profile example of 2023’s buzziest Hollywood trend: releasing movies in movie theaters instead of on streaming. Three other Warner Bros. features, “House Party,” “Evil Dead Rise” and “Blue Beetle,” initially greenlit by ex-WarnerMedia CEO Jason Kilar for HBO Max, are getting a theatrical window courtesy of Warner Bros. Discovery CEO David Zaslav.

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Scott Mendelson

Before joining The Wrap, Scott Mendelson got his industry start in 2008 with a self-piloted film blog titled "Mendelson's Memos." In 2013, he was recruited to write for Forbes.com where he wrote almost exclusively for nearly a decade. In that time he published copious in-depth analytical and editorialized entertainment industry articles specializing in (but not exclusively focused upon) theatrical box office. A well-known industry pundit, Mendelson has appeared on numerous podcasts and been featured as a talking head on NPR, CNN, Fox and BBC.