Netflix’s Loss of Demand Share in India Is a Cautionary Tale | Charts

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 Netflix’s share of demand in the critical growth market dropped from 41% in January 2023 to 30% by October

The Railway Men
"The Railway Men" was the only Netflix original to crack the Top 10 most in-demand Indian series in India last year (Netflix)

Amazon recently announced its 2024 slate of shows and movies in India, totaling 69 new or returning shows and movies. This is not the first time we have seen the platform making focused content investments in this critical growth market.  Prime Video has already had good success here but the competition has been heating up. This year’s lineup heavily featured thrillers, one of the most popular genres, and included the Indian version of “Citadel” (“Citadel: Honey Bunny”) and the third season of the hugely popular “Mirzapur.”

Over the past several years, Amazon has managed to defend its market share against tough competition from other streamers in this market. The


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