Netflix Doubles Down on Theatrical Release Strategy: ‘Driving Folks to a Theater Is Just Not Our Business’

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CEO Ted Sarandos poured water on hope the streamer might lean into multiplex releases


Ted Sorrandoes was asked point-blank in Tuesday’s quarterly earnings call about resisting Netflix’s current reluctance to give their films conventional theatrical releases, a stance that has now put the company at odds with most of their streaming competition. The short answer: Don’t stop a horse in mid-stream.

“The film division is doing great,” stated Sarandos. “They really are building out some great films. The success at the Oscars [like “All Quiet on the Western Front”] was great but even better than that [was that] the movies that won so big were also very popular with fans.” We’re really happy with the investment in film.