Netflix Doubles Down on Theatrical Release Strategy: ‘Driving Folks to a Theater Is Just Not Our Business’

CEO Ted Sarandos poured water on hope the streamer might lean into multiplex releases

Ted Sorrandoes was asked point-blank in Tuesday’s quarterly earnings call about resisting Netflix’s current reluctance to give their films conventional theatrical releases, a stance that has now put the company at odds with most of their streaming competition. The short answer: Don’t stop a horse in mid-stream.

“The film division is doing great,” stated Sarandos. “They really are building out some great films. The success at the Oscars [like “All Quiet on the Western Front”] was great but even better than that [was that] the movies that won so big were also very popular with fans.” We’re really happy with the investment in film.”

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Scott Mendelson

Before joining The Wrap, Scott Mendelson got his industry start in 2008 with a self-piloted film blog titled "Mendelson's Memos." In 2013, he was recruited to write for where he wrote almost exclusively for nearly a decade. In that time he published copious in-depth analytical and editorialized entertainment industry articles specializing in (but not exclusively focused upon) theatrical box office. A well-known industry pundit, Mendelson has appeared on numerous podcasts and been featured as a talking head on NPR, CNN, Fox and BBC.