Netflix Is Revising Its Binge-Viewing Playbook | Charts

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“The Witcher” and “The Lincoln Lawyer” are the two latest originals to get two-part premieres – is that bet paying off?

Two images of Geralt of Rivia (Henry Cavill) from The Witcher divided by a play symbol (Photo Credit: TheWrap)
Moving to a split season didn't seem to help Netflix's "The Witcher," but other shows have benefited. (Image: Christopher T. Smith/TheWrap, Netflix)

It wasn’t that long ago that Netflix put “binge-watching” in the dictionary: The viewership model it both created and made popular was Collins’ word of the year in 2015.

Now Netflix might be searching for a thesaurus instead. Though new seasons of most of its originals are still released all at once, the ever-experimental streaming giant has been moving toward two-part premieres for its biggest shows, which have most recently included “The Witcher” and “The Lincoln Lawyer.” Could “split seasons” be the byword now?

“Most popular streaming shows get 75% of views in the first 15 days,” said Samba TV CEO Ashwin Navin.