Strategic aggregation and consolidation has become the go-to strategy in streaming, analysts tell TheWrap
What is old is new again as the weighty cable bundles that initially drove consumers into the arms of cord-cutting are being carefully repurposed in the streaming era. Entertainment companies are now prioritizing strategic digital bundles and partnerships as they desperately seek to provide consumers with more bang for their buck in the hopes of supersizing subscriber numbers.
Recently, Paramount Global announced that Paramount+ and Showtime would become available in a special new bundle offer for as low as $7.99. The move comes after Disney announced it was expanding its own bundle offers, Walmart partnered with Paramount+, Amazon Prime and Apple One continue offering multiple services in one package and YouTube began exploring streaming distribution opportunities. Overall, it’s clear the so-called streaming wars have entered a new era of engagement.