‘Ted Lasso’ Drives More Streaming Subscriptions Than Any Other Show, Survey Finds (Exclusive)

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Audiences also love big franchises like DC, Marvel, “Star Trek” and “Star Wars”

Ted Lasso
Jason Sudeikis stars on "Ted Lasso." (Apple+)

Which series are working overtime to attract new customers as the streaming wars grow even more crowded and competitive?

According to a survey of 1,372 users of Whip Media’s TV Time social app, Apple TV+’s “Ted Lasso” was the show most frequently cited as the trigger compelling them to subscribe to a streaming service in the past year.

“Yellowstone,” which airs on Paramount Network but streams on Peacock, came in second in the findings, which were provided to TheWrap exclusively. And the Paramount+ original “Star Trek: Picard” was the third-most mentioned show to prompt TV Time users to become streaming subscribers.