Money first, product later: David Zaslav and the rest of Warner Bros. Discovery’s leadership team will address Wall Street on Friday as the company is preparing to launch its controversial Max rebrand on May 23. Analysts are already impatient to see if the megadeal Zaslav architected is paying off as it reports first-quarter earnings.
“It’s been over a year since the Warner Bros. Discovery merger and the big question is whether the combined company is starting to fire on all cylinders,” Third Bridge analyst Jamie Lumley told TheWrap. “After a tumultuous 2022, Warner Bros. Discovery is anxious to see results from its cost-cutting measures and build some momentum as it launches Max later this month.