Alex Kantrowitz is a WrapPRO contributor. He’s the founder of Big Technology, a free newsletter and podcast about Big Tech and society. He’s also the author of “Always Day One: How the Tech Titans Plan to Stay on Top Forever” and a contributor at CNBC.

Alex Kantrowitz
Experience:
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Will Search Be Generative AI or Blue Links? Actually, It’s Both.
The real search battle isn’t gen AI vs. links, it’s when to show each format.
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Can Demis Hassabis Save Google?
The DeepMind founder has a track record of insane AI breakthroughs. Can he do it within the Google mothership?
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Here’s How Google’s Generative AI for Newsrooms Product Will Work
Google wants to help journalists write stories with generative AI. Will it succeed?
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Will Search Engine Traffic Really Drop 25% by 2026, As Gartner Predicts?
Gartner VP Alan Antin on the company’s prediction that search engine traffic is about to fall off a cliff.
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After Elon Musk’s Lawsuit, No More Illusions About OpenAI
The company’s promise of openness didn’t extend far beyond the name. It was a recruiting tactic
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Inside the Crisis at Google
Culture war narratives give Google’s organizational coherence a bit too much credit. There’s more to the story.
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How Exactly NVIDIA Is Pulling This Off
It’s more than a hardware advantage, NVIDIA’s software edge may be the hardest to break
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ChatGPT’s Growth Is Flatlining
With web traffic declines in five of the past eight months, where does OpenAI’s breakout hit go from here?
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Apple’s AI Moment Is Coming. It May Not Be Smooth.
Cultural, product barriers stand in the way of Apple capitalizing on AI. Will it be more like NVIDIA, or Google?
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Big Tech Myths And Facts: Vision Pro, Google Culture, Digital Ad Market Edition
Sorting real from rumor as Big Tech jumps to all-time highs, bets on experimental tech, and keeps cutting costs.
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I Canceled Amazon Prime And You Probably Can Too
Amazon will ship for free if you don’t have Prime. So, why do 200 million of us need it?
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Tim Cook’s Apple Has Been Meta’s Best Friend. Completely By Accident
As Meta takes stock of its revitalized business, it has Apple to thank. Kinda.
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WhatsApp Is Finally Starting to Dominate in the United States. Here’s Why
The leading global messaging app is having its breakout moment in the U.S. with some help from Tim Cook and a bit of planning
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The First Hit Generative AI Product After ChatGPT? Somehow, It’s Snapchat+
Snapchat users are flocking to its new AI-powered subscription. But is generative AI a feature or something more?
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7 Predictions for Tech in 2024
The next steps for generative AI, the year of mixed reality, OpenAI, Meta, Nvidia, Waymo and Elon Musk’s X.
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