Business
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Netflix Ad Tier Surpasses 94 Million Monthly Active Users Globally
The latest figure marks a 34% increase from November
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‘Longlegs’ Filmmaker Osgood Perkins Sets First-Look Deal With Neon
The “Monkey” director is launching his Phobos production banner with partner Chris Ferguson
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HBO Max Is Back as Warner Bros. Discovery Rebrands Streaming Service – Again
The media giant says the move is based on refocusing its streaming strategy on “the programming that is working best”
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Warner Bros. Discovery’s Strategy for Upfronts and Beyond: Stay Flexible for Buyers, Ad Chiefs Say
Ryan Gould and Robert Voltaggio tell TheWrap they remain bullish despite economic uncertainty ahead of Wednesday’s presentation
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Business
Available to WrapPRO members
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Rams Owner Stan Kroenke to Develop Inglewood Soundstage Facility
Hollywood Park Studios near SoFi Stadium will serve as the broadcast center for the 2028 Los Angeles Olympics
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Netflix Breaks Ground on Fort Monmouth Production Facility in New Jersey
The streamer will invest $1 billion to transform the 292-acre former U.S. Army installation into an East Coast production hub
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US Hispanic Audiences No Longer a Niche for Advertisers, Spanish-Language Network Execs Say
Telemundo’s Monica Gil tells TheWrap Hispanics are super-charging the U.S. economy
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Available to WrapPRO members
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Disney’s Rita Ferro Talks Ad Market Scenario Planning Around Trump Tariffs
“Business as usual right now while we plan for a future of uncertainty,” the ad chief tells TheWrap ahead of Tuesday’s upfront presentation
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Available to WrapPRO members
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Prime Video Ad Tier Surpasses 130 Million US Active Users
The new figure marks a 13% increase in users from last year
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Seth MacFarlane Sings About HBO Incest, Paramount CEO Uncertainty During NBC Upfronts
The “Family Guy” and “Ted” creator takes no prisoners in a showy song full of alcohol breaks
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Disney, Comcast Stocks Rally After US-China Trade Deal
Media and tech stocks are off to a hot start this week following the U.S. and China both reducing their respective tariffs
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Tubi Total Viewing Time Up 18% Following Super Bowl Boost
The Fox-owned streamer also saw a 35% boost in revenue and is on track to become profitable
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Why Fox Keeps Investing in the Declining Business of Broadcast and Cable
Ad sales president Jeff Collins goes deep on Fox broadcast, Fox News and Tubi’s recent viewership victories ahead of upfronts
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Patrick Whitesell Launches WIN Sports Group With WME Sports Senior Team
“The ambition we’ve seen reshape music, film and digital culture is now playing out in sports,” the former Endeavor executive says
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NBCUniversal Ad Exec Touts Strong Interest in NBA, Live Events Amid Tariff Uncertainty
Alison Levin tells TheWrap the media giant is monitoring the impact of Trump’s policies on upfront spending but is “focused on what we can control”
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