Inside the Ratings
Loree Seitz
“Inside the Ratings” is a recurring deep dive into the numbers that shape Hollywood, analyzing key trends, audience shifts and the performance metrics behind film and television viewership. Each installment breaks down the data, offering critical insights into what’s working, what’s not and what it means for the industry.
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Why Is Streaming Viewership So High in the Fall? It’s Not Just Sports
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Streaming
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Can Ultimate Dad Show ‘Reacher’ Expand Its Universe With Female-Led ‘Neagley’ Spinoff?
Plus, Hispanic audiences show their power and Chiefs-Colts game scores a Sunday Night Football milestone
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TV
Available to WrapPRO members
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Is Shaking Up the Emmys Telecast a Losing Battle?
Plus, “Adults” beats the sophomore slump and “DWTS: The Next Pro” finishes strong
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TV
Available to WrapPRO members
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How Hulu’s ‘Furious’ Went From Sleeper Hit to Mainstream Must-Watch
Plus, the return of “Ted Lasso” soars above Season 3 and Prime Video’s “Sterling Point” locks down the YA demo
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TV
Available to WrapPRO members
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Inside ‘The Big Bang Theory’s Explosive Streaming Moment
Plus, the U.S. Open serves a strong start and Byron Allen scores a late night demo win
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TV
Available to WrapPRO members
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How Does the WNBA Culture War Factor Into Ratings?
Plus, Dolly Parton tributes draw notable audiences and Rosie O’Donnell holds down ratings for Kimmel
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Columns
Available to WrapPRO members
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How Nielsen’s Measurement Fixes Aim to Smooth Over Gauge Contention
Plus, “Obsession” makes strong streaming debut and the WNBA scores a ratings record
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Columns
Available to WrapPRO members
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What Movies Did People Watch Most on Streaming This Summer?
Plus, Shark Week takes a bite out of cable and the WNBA scores a ratings milestone on ESPN
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Streaming
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Summer Ratings Trend: How Communal TV Watching Made a Comeback
Plus, NBC hits a baseball win and “Stranger Things” still tops 2026 streaming charts
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Columns
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This Media Measurement Firm Has a Plan to Fix Hollywood’s ‘Broken’ Metric System
Plus, Shark Week swims to a strong start and “The Bear” sees a ratings dip for its final season
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Columns
Available to WrapPRO members
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Why Harlan Coben Shows Make a Killing on Netflix | Analysis
Plus, the World Cup wraps up to huge numbers and “Dancing With the Stars: The Next Pro” is off to a strong start
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TV Shows
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What Does Netflix Count as a View?
Plus, World Cup ratings records continue with the quarterfinals and “Big Brother” scored its biggest premiere in five years
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TV
Available to WrapPRO members
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World Cup Ratings: How Telemundo, Peacock and Fox Hooked US Viewers
Plus, Fourth of July festivities soared on ABC and NBC and “Love Island USA” streaming domination kicks off
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Columns
Available to WrapPRO members
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How ‘The Boys’ Final Season Ratings Stack Up — Is There Still Life Left in This Franchise?
Plus, the FIFA World Cup and U.S. Open scored viewership milestones
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Columns
Available to WrapPRO members
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Late Night Post-Colbert: Kimmel Takes Ratings Crown as Viewership Grows Across the Board
Plus, the FIFA World Cup and Stanley Cup enjoy ratings milestones and “Office Romance” keeps dominating
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Columns
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