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Vertical Micro-Dramas Are an $8 Billion Business. Hollywood Is Finally Paying Attention
The addictive 90-second shorts have emerged as a serious business
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News
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Football Drives 20% Broadcast Viewership Spike in September
The category finished the month with 22.3% of overall TV viewing, tied with cable but below streaming’s 45.2% share, per Nielsen
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TV
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‘The Summer I Turned Pretty’ Nabs 6.57 Billion Viewing Minutes During Season 3 Run, Per Nielsen
The Prime Video YA show tallied up its biggest weekly audience of 776 million minutes viewed with its series finale
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TV
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‘The Daily Show’ Nabs Highest-Rated Quarter in 4 Years, Best Share in 10
The series ranks as the top Monday cable show in late night among adults 18-34 and 18-49
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Ratings
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Zohran Mamdani’s Flood-the-Zone Media Strategy Looks Like a Winning One | Analysis
As Election Day approaches, the NYC mayoral frontrunner is everywhere from the New York Times to TikTok to Fox News, and urging Democrats to “take the case to every person”
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The Media Front
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‘$1,500 a Day for a Guy to Sit in a Car’: Indie Producers Warn Los Angeles Is a ‘Hostile’ Place to Film
Fees, confusing regulations and disgruntled businesses are among the reasons why producers don’t want to shoot in L.A., and reform, while coming, is a slow process
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Movies
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‘Dancing With the Stars’ Hits Season’s Biggest Audience Yet With Nearly 6 Million Viewers for Dedication Night | Exclusive
Fan voting for the ABC competition show reached a new high with 50.15 million votes cast
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TV
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On Substack, TV News Personalities Find a 2nd — and Successful — Life
Journalists who built their careers in television are finding comparable levels of success, letting them scale themselves up outside of their former corporate confines
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Media
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‘KPop Demon Hunters’ Claims 15th Straight Week in Streaming Top 10 | Chart
‘Monster: The Ed Gein Story’ lands another week at No. 1
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Creatorverse: Netflix’s Push Into Podcast — Watch Out, YouTube
The streamer’s Spotify deal continues its investment in creators
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Creatorverse
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‘Task’ Notches 4 Million Viewers With Penultimate Episode, Up 32% From Premiere
“The Chair Company” debuts as most-watched HBO comedy series premiere in over five years with 1.4 million viewers
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Ratings
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‘Gilmore Girls’ Fall Persists With Strong Streaming Audience as Cozy Classic Marks 25th Anniversary
Plus, “60 Minutes” makes ratings strides with an NFL lead-in and Telemundo’s double premiere scores primetime wins
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Inside The Ratings
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CAA Media and Partnerships Head Libby Bush on Connecting Brands With TV, Film and Digital Creators: ‘One Size Does Not Fit All’
Office with a View: the former NBA and Disney exec also discusses selling her agency Tandem Entertainment in 2021 and finding new opportunities through YouTube
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Office With a View
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The ‘Tron: Ares’ Flop Will Probably End Jared Leto’s Leading Man Career | Analysis
Leto was already on shaky ground with “Morbius” but the latest disappointment likely kills any future franchise prospects
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WrapPRO
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As the Creator Ecosystem Booms, Brands Learn to Speak Their Language
At New York’s Advertising Week, creators explained why Adobe’s $25,000 brand deal competition is “a step in the right direction”
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Business
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