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Creatorverse

Kayla Cobb

“Creatorverse” is a recurring column that breaks down the trends, tech shifts and emerging talent shaping the creator economy. Each installment delivers sharp reporting and industry insight into the platforms, innovations and people redefining how influence — and entertainment — works today.

  • Why a Half-a-Trillion-Dollar Creator Economy Is Just the Beginning

    As creators become more entrepreneurial, advertisers look to up their spending next year on digital on the heels of Cannes Lions

    By

    Kayla Cobb and Tess Patton
    June 26, 2025 @ 6:00 AM

    Pro Available to WrapPRO members

    Columns
    6:00 AM
    Why a Half-a-Trillion-Dollar Creator Economy Is Just the Beginning

    Pro Available to WrapPRO members

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